Ultimate Auto Dealership Compliance Checklist Guide


Ultimate Auto Dealership Compliance Checklist Guide

A structured doc designed to make sure adherence to all relevant legal guidelines, laws, and trade greatest practices by companies engaged in promoting and servicing autos. It sometimes accommodates a complete listing of things requiring verification and affirmation, masking areas equivalent to gross sales practices, finance and insurance coverage (F&I) operations, promoting, information safety, and environmental laws. An instance contains verifying that every one gross sales personnel have obtained coaching on truth-in-lending legal guidelines.

Using such a device offers a number of key advantages. It reduces the chance of pricey fines, penalties, and authorized motion arising from non-compliance. It enhances the dealership’s popularity for moral and accountable enterprise practices, constructing belief with clients and the neighborhood. Traditionally, the growing complexity of laws has necessitated the event and refinement of those checklists to keep up operational integrity.

The following sections will delve into the precise areas generally addressed, detailing the important thing concerns and greatest practices for efficient implementation and upkeep. We can even discover the function of expertise in streamlining the method and bettering general adherence.

1. Promoting Accuracy

The showroom gleamed underneath the tough fluorescent lights, every car meticulously polished, promising a dream on 4 wheels. But, the attract of that dream may rapidly rework right into a authorized nightmare if the guarantees made in ads did not align with actuality. The function of accuracy in promoting turns into not merely a matter of moral conduct, however a cornerstone of regulatory compliance, intrinsically woven into the construction of an auto dealership compliance guidelines.

  • Reality in Pricing

    A shiny print advert boasts a worth far beneath market worth, attractive potential patrons. Nonetheless, buried within the nice print are necessary add-ons, inflated charges, and {qualifications} that drastically alter the ultimate value. This misleading tactic triggers violations of truth-in-lending legal guidelines and client safety laws. Compliance necessitates clear disclosure of all charges and circumstances impacting the ultimate worth, making certain that the marketed worth precisely displays the precise value to the patron.

  • Availability of Automobiles

    An commercial contains a particular mannequin, closely discounted, to generate showroom site visitors. However upon arrival, clients are knowledgeable that the marketed car is “bought out” or solely accessible with costly upgrades. This bait-and-switch tactic undermines client belief and violates promoting requirements. A strong compliance guidelines requires dealerships to keep up adequate stock of marketed autos or clearly disclose any limitations on availability.

  • Correct Illustration of Phrases

    Misleading lease phrases and financing choices, usually obscured in advanced jargon, are frequent traps. Commercials that omit key particulars concerning rates of interest, down funds, or lease durations mislead customers and violate federal lending legal guidelines. Compliance mandates clear, concise, and conspicuous disclosure of all materials phrases, permitting clients to make knowledgeable choices.

  • Endorsements and Testimonials

    Using movie star endorsements or buyer testimonials with out correct substantiation poses a compliance threat. If claims made in endorsements are false or deceptive, the dealership faces legal responsibility. The guidelines calls for verification of all claims made in endorsements and requires disclosure of any materials connections between the dealership and the endorser.

The thread of accuracy runs by each ingredient of automotive promoting, binding it tightly to the great construction of a dealership compliance guidelines. Failing to meticulously confirm every declare, every worth, every time period exposes the enterprise to authorized repercussions and erodes client confidence. This adherence to fact isn’t merely a greatest observe; it’s a elementary requirement for sustainable and moral enterprise operations.

2. Finance Disclosures

Within the labyrinthine world of automotive finance, transparency serves as the only guiding star. The auto dealership compliance guidelines, in its exhaustive embrace, locations finance disclosures at its very coronary heart, recognizing them not merely as authorized obligations, however because the bedrock of client belief and moral commerce. Inside this framework, meticulous consideration to element transforms from a greatest observe into an indispensable necessity, safeguarding each the dealership and its clientele.

  • Annual Proportion Price (APR) Disclosure

    The APR, usually shrouded in advanced calculations, represents the true value of borrowing. Omitting or misrepresenting this essential determine can result in accusations of predatory lending and extreme regulatory penalties. A strong guidelines mandates the conspicuous and unambiguous presentation of the APR, enabling clients to precisely evaluate financing choices and make knowledgeable choices. For example, failing to incorporate all necessary charges within the APR calculation, even seemingly minor prices, constitutes a violation with far-reaching penalties.

  • Reality in Lending Act (TILA) Compliance

    TILA, a cornerstone of client safety, calls for clear and concise disclosure of all financing phrases. Violations, usually arising from buried clauses and deceptive statements, expose dealerships to authorized motion and reputational injury. The compliance guidelines capabilities as a bulwark towards such breaches, requiring verification that every one mortgage agreements adhere strictly to TILA tips. Think about the case of a dealership providing a “zero %” financing choice, solely to tack on exorbitant origination charges, successfully negating the marketed profit and violating TILA provisions.

  • Itemization of Quantity Financed

    Transparency within the breakdown of the entire quantity financed is paramount. Failing to obviously delineate the elements together with the car’s worth, taxes, service contracts, and different ancillary prices obscures the true value and invitations suspicion. The guidelines calls for a meticulous itemization, making certain that clients perceive precisely what they’re financing. An occasion of non-compliance can be bundling an undesirable prolonged guarantee into the mortgage with out express buyer consent and clear disclosure of its value.

  • Proper to Cancel (The place Relevant)

    In sure financing preparations, significantly these involving door-to-door gross sales or particular forms of leases, customers possess the suitable to cancel the settlement inside a specified timeframe. Neglecting to tell clients of this proper exposes the dealership to authorized repercussions. The compliance guidelines mandates the conspicuous disclosure of cancellation rights, together with clear directions on the way to train them. Think about a state of affairs the place a buyer, pressured into signing a lease settlement at their dwelling, stays unaware of their authorized proper to rescind the contract inside three days, leaving the dealership susceptible to authorized problem.

These sides, interwoven and interdependent, spotlight the essential function of finance disclosures in sustaining moral and legally sound operations. The auto dealership compliance guidelines, due to this fact, serves not solely as a safeguard towards regulatory violations but additionally as a testomony to the dealership’s dedication to equity, transparency, and client safety. The scrupulous adherence to those rules cultivates belief and fosters long-term relationships, important belongings within the aggressive automotive market.

3. Knowledge Safety

Within the digital age, auto dealerships will not be merely sellers of autos; they’re custodians of huge portions of delicate buyer information. This information, starting from social safety numbers to credit score histories, represents a tempting goal for cybercriminals. Thus, information safety’s inclusion inside an auto dealership compliance guidelines isn’t non-obligatory; it’s an crucial, a protect towards potential disaster.

  • Safeguarding Buyer Monetary Info

    Think about a state of affairs: a breach exposes the financing purposes of lots of of consumers. Stolen social safety numbers are used to open fraudulent credit score accounts, leaving victims with ruined credit score and mounting debt. The compliance guidelines mandates sturdy encryption, safe storage, and restricted entry controls to stop such devastating breaches. Common audits and penetration testing additional make sure the robustness of those safeguards, verifying that the digital vaults stay impenetrable.

  • Defending Personally Identifiable Info (PII)

    Past monetary information, dealerships accumulate a wealth of PII: addresses, cellphone numbers, driver’s license particulars. This data, if compromised, can gasoline identification theft and focused phishing assaults. The compliance guidelines necessitates adherence to privateness laws just like the California Shopper Privateness Act (CCPA), demanding clear information retention insurance policies and mechanisms for purchasers to entry, appropriate, and delete their data. Failure to conform outcomes not solely in hefty fines but additionally in irreparable injury to the dealership’s popularity.

  • Safe Disposal of Knowledge

    The lifecycle of knowledge extends past its energetic use. When outdated buyer recordsdata languish on unsecured servers or discarded laborious drives, they turn into ticking time bombs. The compliance guidelines stipulates protocols for safe information disposal, together with safe wiping of laborious drives and shredding of bodily paperwork. Neglecting this significant step leaves the dealership susceptible to information breaches lengthy after the client has pushed off the lot.

  • Worker Coaching and Consciousness

    A single click on on a malicious hyperlink by an unsuspecting worker can unravel probably the most refined safety measures. The compliance guidelines emphasizes complete worker coaching, equipping employees to acknowledge phishing scams, observe protected looking habits, and perceive their function in defending buyer information. Common consciousness campaigns reinforce these rules, making a tradition of safety consciousness all through the dealership.

The sides of knowledge safety, meticulously woven into the auto dealership compliance guidelines, type a essential protection towards the ever-present risk of cybercrime. By adhering to those tips, dealerships not solely safeguard their clients’ delicate data but additionally shield their very own monetary stability and popularity in an more and more interconnected world. The guidelines, due to this fact, turns into a strategic funding in long-term resilience and client belief.

4. Environmental Laws

The auto dealership, a bustling hub of commerce, stands as a silent participant in a bigger environmental narrative. Oil adjustments, components washing, refrigerant dealing with seemingly routine operations, every carry the potential for ecological consequence. The auto dealership compliance guidelines, due to this fact, expands past the showroom flooring and into the realm of environmental stewardship, incorporating laws designed to mitigate the dealership’s influence on the planet. The story begins not with the sale of a automobile, however with a accountability: to guard the air, water, and soil from pollution generated in the middle of enterprise. Failing to acknowledge this accountability invitations penalties each authorized and moral.

Think about the disposal of used oil. A careless worker, unaware of correct procedures, pours waste oil down a drain, contaminating the native water system. The dealership faces fines, mandated remediation efforts, and a tarnished popularity inside the neighborhood. The compliance guidelines goals to stop such incidents by mandating correct waste administration procedures, worker coaching on hazardous materials dealing with, and common inspections to make sure adherence to EPA tips. Or think about a technician releasing refrigerant into the environment throughout an air-con restore. This seemingly minor act contributes to ozone depletion and world warming. The guidelines requires certification for technicians dealing with refrigerants, mandates using restoration gear, and necessitates meticulous record-keeping of refrigerant utilization and disposal.

The inclusion of environmental laws inside the guidelines ensures that the dealership operates not merely as a profit-driven enterprise, however as a accountable member of the neighborhood. Compliance interprets to decreased air pollution, conservation of assets, and a constructive environmental legacy. Moreover, embracing these laws usually yields value financial savings by environment friendly waste administration and useful resource utilization. The journey in direction of environmental accountability, guided by a complete guidelines, transforms the dealership from a possible polluter right into a steward of the surroundings, contributing to a sustainable future. It’s a transformation that safeguards the planet and strengthens the dealership’s place as a trusted and accountable enterprise.

5. Gross sales Practices

The showroom flooring, a stage for desires and negotiations, additionally presents fertile floor for moral breaches. It’s right here, amidst the gleaming metallic and persuasive pitches, that “Gross sales Practices” straight intersect with the safeguards of an “auto dealership compliance guidelines.” The guidelines serves as a silent referee, making certain equity and transparency prevail in each transaction.

  • Correct Car Illustration

    A buyer, drawn by the promise of gasoline effectivity, purchases a hybrid car. Nonetheless, upon driving off the lot, the realized mileage falls far wanting the marketed figures. Such misrepresentation, whether or not intentional or negligent, constitutes a breach of belief and a violation of client safety legal guidelines. The compliance guidelines dictates that salespeople present correct and verifiable details about car specs, options, and efficiency. This contains disclosing any recognized defects or limitations, stopping misleading gross sales techniques that erode client confidence.

  • Honest Commerce-in Valuations

    An aged widow, unfamiliar with market values, brings her late husband’s automobile for a trade-in. A predatory salesperson, exploiting her vulnerability, presents a grossly undervalued worth. This unethical observe preys on the client’s lack of understanding and violates rules of honest dealing. The compliance guidelines requires dealerships to ascertain clear and goal trade-in valuation processes, making certain clients obtain an inexpensive and justifiable provide based mostly on market circumstances and car situation. This may contain utilizing unbiased valuation guides or offering documented justifications for any deductions from the honest market worth.

  • Disclosure of Prior Injury or Historical past

    A household purchases a used car, unaware that it had beforehand sustained vital flood injury. The dealership, failing to reveal this essential data, exposes the household to security dangers and monetary loss. The compliance guidelines mandates the total and correct disclosure of any prior injury, accidents, or title points. This contains offering entry to car historical past reviews and informing clients of any recognized mechanical or structural issues. Transparency is paramount, empowering clients to make knowledgeable choices based mostly on full data.

  • Avoiding Packing or Pointless Add-ons

    A younger couple, overwhelmed by the financing course of, agrees to buy a number of costly add-ons paint safety, material sealant, and an prolonged guarantee with out totally understanding their worth or necessity. This “packing” of pointless merchandise inflates the general worth and exploits the client’s vulnerability. The compliance guidelines restricts the observe of packing by requiring clear disclosure of the value and advantages of every add-on, permitting clients to make knowledgeable choices about non-obligatory purchases. Salespeople should keep away from pressuring clients into shopping for merchandise they don’t want or need, respecting their autonomy and monetary well-being.

These sides, woven collectively, illustrate the essential function of “Gross sales Practices” inside the framework of an “auto dealership compliance guidelines.” By adhering to those tips, dealerships domesticate a tradition of moral conduct, fostering belief and long-term relationships with their clients. The guidelines, due to this fact, turns into a device not just for authorized compliance but additionally for constructing a sustainable and respected enterprise.

6. Worker Coaching

The hum of exercise inside the dealership usually masks a essential vulnerability: the human ingredient. An “auto dealership compliance guidelines”, meticulously crafted and rigorously enforced, is rendered toothless if the people answerable for its implementation stay unaware of its contents and necessities. “Worker Coaching” emerges not as a peripheral exercise, however because the central nervous system of a sturdy compliance program. Think about a state of affairs: a brand new salesperson, keen to shut a deal, unintentionally misrepresents the phrases of a financing settlement. This single act, born from an absence of coaching, triggers a cascade of penalties fines, authorized motion, and injury to the dealership’s popularity. The absence of efficient “Worker Coaching” creates a direct pathway to non-compliance, undermining the whole framework designed to stop such occurrences.

Efficient “Worker Coaching” encompasses greater than merely reciting laws. It includes instilling a deep understanding of the moral rules underpinning the “auto dealership compliance guidelines”. Workers should grasp the rationale behind every requirement, recognizing its influence on client safety, environmental accountability, and general enterprise integrity. Think about a mechanic, educated not solely on the right disposal of waste oil but additionally on the environmental penalties of improper dealing with. This enhanced understanding fosters a way of possession and encourages proactive compliance, remodeling the guidelines from an inventory of guidelines right into a shared dedication to accountable operations. Common refresher programs and updates are equally important, making certain that staff stay abreast of evolving laws and greatest practices.

In the end, the connection between “Worker Coaching” and an “auto dealership compliance guidelines” is symbiotic. A well-designed guidelines offers the construction, however efficient coaching offers the lifeblood, empowering staff to navigate advanced laws and uphold the very best moral requirements. Challenges stay in sustaining constant and interesting coaching applications, significantly in an trade characterised by excessive turnover. Nonetheless, the funding in complete coaching isn’t merely a value; it’s a strategic crucial, safeguarding the dealership from authorized and reputational dangers whereas fostering a tradition of integrity and client belief.

7. Report Conserving

Inside the partitions of any auto dealership, amidst the hurried negotiations and the turning of keys, lies a quieter, extra persistent endeavor: the meticulous maintaining of data. This act, usually perceived as a mere administrative job, is, in actuality, the very basis upon which an “auto dealership compliance guidelines” rests. With out diligent report maintaining, the guidelines turns into a theoretical train, a paper tiger unable to face up to scrutiny or the burden of regulatory calls for.

  • Gross sales Transaction Documentation

    Think about a state of affairs: A buyer claims they have been misled in regards to the phrases of their financing settlement. And not using a full and correct report of the transaction, together with signed contracts, disclosures, and communications, the dealership is left susceptible, unable to defend itself towards accusations of fraud or misrepresentation. The “auto dealership compliance guidelines” mandates the retention of all related gross sales paperwork, performing as a protect towards potential authorized challenges and making certain accountability in each deal.

  • Finance and Insurance coverage (F&I) Compliance Logs

    Federal and state laws governing finance and insurance coverage merchandise require detailed monitoring of disclosures, waivers, and buyer acknowledgments. Think about a scenario the place a regulator audits the dealership’s F&I practices. Incomplete or lacking compliance logs create a crimson flag, inviting additional investigation and doubtlessly resulting in hefty fines and sanctions. The “auto dealership compliance guidelines” necessitates sustaining complete F&I data, demonstrating a dedication to moral and clear monetary practices.

  • Service and Restore Orders

    Past gross sales, the service division generates a wealth of knowledge: restore orders, diagnostic reviews, and guarantee claims. These data not solely doc the providers carried out but additionally present proof of compliance with environmental laws, equivalent to correct disposal of hazardous waste. Image a state of affairs the place a buyer claims their car was improperly repaired, resulting in additional injury. Detailed service data, together with technician notes and components invoices, provide an important protection, demonstrating the dealership’s adherence to trade requirements and greatest practices.

  • Worker Coaching Information

    As beforehand mentioned, worker coaching types a cornerstone of compliance. Nonetheless, coaching efforts are rendered meaningless with out correct documentation. Sustaining data of coaching attendance, certifications, and efficiency evaluations offers proof that staff have obtained the mandatory training to carry out their duties responsibly and in accordance with laws. These data turn into invaluable throughout audits or investigations, demonstrating the dealership’s dedication to fostering a tradition of compliance and moral conduct.

These interlocking sides spotlight the indispensable nature of “Report Conserving” in making certain the efficacy of any “auto dealership compliance guidelines”. They collectively show that meticulous documentation isn’t merely an administrative burden, however a strategic asset, safeguarding the dealership from authorized challenges, regulatory scrutiny, and reputational injury. It’s the silent guardian, making certain that actions align with intentions and that the dealership operates with integrity and accountability.

Regularly Requested Questions

The labyrinth of laws governing the automotive trade usually leaves dealerships grappling with uncertainty. The next elucidates frequent queries regarding the structured doc designed to make sure adherence to all relevant legal guidelines, laws, and trade greatest practices.

Query 1: What’s the penalty for neglecting adherence to the guidelines objects?

Think about a state of affairs: A dealership, working underneath the idea that minor infractions are inconsequential, persistently overlooks objects on the guidelines. An audit reveals a sample of non-compliance, leading to substantial fines levied by regulatory our bodies. The penalties fluctuate relying on the severity and frequency of the violations, doubtlessly together with authorized motion, suspension of licenses, and vital reputational injury.

Query 2: How usually ought to the doc be reviewed and up to date?

The regulatory panorama isn’t static; it evolves with rising authorized precedents and shifting societal expectations. A static doc rapidly turns into out of date. Common evaluate, not less than yearly, however ideally extra steadily in response to legislative adjustments, is essential. Think about counting on an outdated guidelines throughout an audit, solely to find that key necessities have been revised, leaving the dealership uncovered to penalties.

Query 3: Can expertise automate compliance monitoring?

The guide monitoring of quite a few guidelines objects generally is a daunting job, susceptible to human error. Technological options, equivalent to compliance administration software program, provide a streamlined strategy, automating information assortment, producing reviews, and flagging potential points. Visualize an govt dashboard offering real-time insights into compliance standing throughout all departments, enabling proactive intervention and stopping pricey oversights.

Query 4: Who’s answerable for guidelines implementation and oversight?

Delegation with out clear accountability invitations confusion and inaction. Establishing a chosen compliance officer or crew is crucial. This particular person or group serves as the purpose of contact for all compliance-related issues, answerable for coaching, monitoring, and making certain adherence to the guidelines. With out clear possession, accountability diffuses, resulting in gaps in protection and elevated threat.

Query 5: Does a standardized template exist, or should or not it’s custom-made?

Whereas generic templates provide a place to begin, every dealership operates inside a novel context, topic to particular state and native laws. A one-size-fits-all strategy is insufficient. Customization is essential, tailoring the guidelines to replicate the dealership’s particular operations, measurement, and placement. Relying solely on a standardized template can create a false sense of safety, leaving essential areas unaddressed.

Query 6: Is compliance a one-time exercise, or an ongoing course of?

Viewing compliance as a job to be accomplished after which forgotten is a dangerous false impression. It’s an ongoing course of, requiring steady monitoring, coaching, and adaptation. The second consideration wanes, the chance of non-compliance will increase. Establishing a tradition of compliance, the place moral conduct is ingrained in each facet of the dealership’s operations, is paramount.

Adherence to the guidelines isn’t merely a matter of following guidelines; it’s a strategic crucial, safeguarding the dealership’s popularity, monetary stability, and long-term sustainability. Embrace it not as a burden, however as a roadmap to accountable and moral enterprise practices.

The ultimate part will synthesize the insights introduced, providing a complete overview of the auto dealership compliance guidelines and its pivotal function in navigating the advanced regulatory panorama.

Navigating the Tightrope

The trail to automotive retail success isn’t paved solely with gross sales acumen. It calls for a scrupulous adherence to authorized and moral requirements. The “auto dealership compliance guidelines” isn’t merely a formality; it’s a lifeline, a safeguard towards the swirling currents of regulatory scrutiny.

Tip 1: Embrace a Proactive Stance

Ready for an audit to uncover deficiencies is a recipe for catastrophe. Undertake a proactive strategy, often reviewing and updating the guidelines to replicate evolving laws. Think about the case of a dealership that did not replace its information safety protocols after a significant information breach highlighted new vulnerabilities. The following audit revealed vital non-compliance, leading to crippling fines. Proactive vigilance is the antidote to reactive disaster administration.

Tip 2: Designate a Compliance Champion

Diffuse accountability yields diluted outcomes. Appoint a devoted compliance officer or set up a compliance committee with clear authority and accountability. Image a dealership the place compliance duties are scattered amongst numerous departments, resulting in confusion and oversight. Designating a champion centralizes accountability, making certain constant software of the “auto dealership compliance guidelines” throughout all operations.

Tip 3: Prioritize Worker Schooling

An uninformed workforce poses a big compliance threat. Implement complete and ongoing coaching applications, educating staff on all points of the guidelines and their particular person roles in upholding compliance. Think about the story of a salesman who, unaware of truth-in-lending legal guidelines, inadvertently misrepresented financing phrases, triggering a authorized dispute. Coaching mitigates such dangers, empowering staff to behave ethically and responsibly.

Tip 4: Leverage Know-how Properly

Guide processes are susceptible to error and inefficiency. Embrace technological options to automate compliance monitoring, observe coaching completion, and generate reviews. Think about a compliance officer spending hours manually compiling information for an audit, whereas automated software program may generate the identical report in seconds. Know-how streamlines the method, liberating up worthwhile time and assets.

Tip 5: Doc All the pieces Meticulously

If it is not documented, it did not occur. Preserve complete data of all compliance actions, together with coaching classes, coverage updates, and audit findings. Envision a dealership going through a lawsuit alleging discriminatory lending practices. With out documented proof of honest lending insurance policies and procedures, the dealership’s protection is severely weakened.

Tip 6: Conduct Common Inner Audits

Do not watch for regulators to uncover deficiencies. Conduct common inside audits to establish areas of non-compliance and implement corrective actions. Consider it as a proactive well being verify, catching potential issues earlier than they escalate into main crises. Inner audits present a worthwhile alternative to refine processes and strengthen the compliance framework.

Tip 7: Search Skilled Steering When Wanted

The regulatory panorama is advanced and ever-changing. Do not hesitate to hunt steering from authorized counsel or compliance consultants when going through uncertainty. Attempting to navigate intricate laws with out professional recommendation is akin to crusing uncharted waters with no compass. Searching for professional steering ensures knowledgeable decision-making and minimizes the chance of pricey errors.

Adherence to the auto dealership compliance guidelines calls for a dedication to vigilance, transparency, and steady enchancment. It isn’t merely a matter of avoiding penalties; it’s a matter of constructing a sustainable and moral enterprise, fostering belief with clients, and contributing to a accountable automotive trade.

The following step is to summarize these “ideas” within the general conclusion to strengthen how essential the guidelines is to auto dealership success.

The Unseen Guardian

This exploration has journeyed by the multifaceted panorama the place automotive commerce intersects with authorized and moral imperatives. From the showroom flooring, with its guarantees and negotiations, to the again workplace, the place information safety reigns supreme, the essential significance of a structured doc designed to make sure adherence to all relevant legal guidelines, laws, and trade greatest practices has been underscored. The narrative has emphasised the hazards of neglecting transparency in finance, the vulnerabilities inherent in insufficient information safety, and the profound penalties of disregarding environmental stewardship.

An “auto dealership compliance guidelines” isn’t a bureaucratic encumbrance; it’s the unseen guardian of a dealership’s popularity, monetary stability, and long-term viability. Ignoring its tenets invitations regulatory scrutiny, authorized motion, and the erosion of client belief. Embracing its rules, nevertheless, fosters a tradition of integrity, strengthens neighborhood ties, and positions the dealership for enduring success in an more and more advanced and demanding market. Let diligence be the watchword, and moral observe the tenet. A enterprise so guided shall stand sturdy and tall.

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