The topic refers to a particular sort of merchandise produced by the South Korean musical group Purple Velvet. It’s a packaged assortment of things launched yearly, usually close to the top of the yr, to coincide with upcoming seasonal celebrations. These collections usually embody gadgets akin to calendars, diaries, posters, photograph playing cards, and different stationery or novelty items branded with the group’s picture and theme for the approaching yr.
The importance of such merchandise lies in its direct connection to the fan base. These collections present followers with unique, limited-edition gadgets associated to their favourite artists, fostering a stronger sense of connection and group. Traditionally, leisure corporations have used the sort of product as a key income stream and a technique of sustaining engagement with followers during times between album releases or promotional actions. This observe has turn into a longtime a part of the Ok-pop trade’s advertising technique.
