A “spiff,” within the context of automotive retail, refers to a direct, usually cash-based, incentive designed to inspire gross sales personnel to prioritize the sale of particular autos, equipment, or providers. This incentive dietary supplements common commissions and supplies a direct monetary reward for reaching focused gross sales targets. For instance, a vendor may provide an additional payout for every sale of a selected mannequin struggling to maneuver off the lot or for upselling a selected service package deal.
The implementation of such incentives affords a number of benefits. They encourage deal with stock discount, promote the introduction of latest services or products, and drive total gross sales efficiency. Traditionally, these packages have been a cornerstone of automotive retail methods, permitting dealerships to reply shortly to market fluctuations and obtain particular enterprise objectives. The effectiveness of those incentives lies of their means to instantly affect gross sales conduct and align particular person efforts with the dealership’s strategic targets.
