The phrase denotes the provision of formal apparel, particularly swimsuit units manufactured by Ben Marc, at lowered costs. This usually happens to filter current stock, usually on the finish of a season or to make room for newer collections. An instance could be a retail occasion promoting drastically lowered costs on remaining swimsuit units from a earlier 12 months’s manufacturing.
Such gross sales occasions profit each customers and retailers. For customers, it offers a possibility to amass high-quality clothes at a fraction of their authentic price. Retailers, however, are in a position to scale back surplus inventory, liberating up capital and space for storing for brand new merchandise. Traditionally, some of these promotional actions have been a constant technique within the retail sector to handle stock and stimulate gross sales.